U Boat watches history
Are a lot like classic American Muscle cars - expect for the American part that is. They are big, made with lots of metal, have cool designs on them, and make you feel good being around them. At the same time, they aren't very practical, don't always have what they look like they should under their hoods, and aren't the most comfortable machines to use on a daily basis. Italo Fontana's U-Boat brand has come very far since being a pure fashion brand of big watches with a design scheme that vaguely resembles its namesake German submarines. Public love and strong sales led to quality improvements for the brand and a series of designs so often copied, "original" U-Boat watches are a watch lover favorite and status symbol in the right circles.
U-Boat's momentum is only held back by its new designs and ability to continue to squeeze juice out of its theme. While there is a sweet spot case size and design for the brand, they have gone a good way beyond that a number of times - specially done for those who need a fresh fix of wild designs. Like a dress made specially for a model to show-off during a runway show only, this limited edition U-Boat U 1001 watch is a bold fashion item that has many hallmarks of being something function, but falls just short of actually being that. This isn't to say the U 1001 isn't a watch or doesn't function well as one, but rather that it has some rugged features that are sort of misplaced on an "image" watch such as this.
Wearing the U 1001 I feel pretty cool. I don't know if this is because I keep hearing the cool music that U-Boat has on their website and pondering the sophisticated marketing campaigns they employ, or if I am genuinely moved by their clever designs. It is funny, because no matter how many silly things I find in the watch, I still like it. Which goes back to my concept of it being like a muscle car. It is totally unwise for me to think about driving in stop and go California traffic in that dream '69 GTO Judge, but I think I would look pretty kick ass in the process.