For more than 100 years, Rolex has been the quintessential luxury watchmaker worldwide. The timepieces from this independent Swiss manufacturer are visually in a class of their own and synonymous with top performance, prestige, and precision.
Rolex watches are icons of luxury like a Porsche, a Chanel dress, or a Louis Vuitton bag. The secret to this manufacturer's success lies in their consistency: The design of the Rolex Oyster series has barely changed over the decades. Improvements to minute details are often only noticeable upon second glance. This strategy allowed the watches to become classics, making them easily recognizable and raising their collector's value. These watches retain their value in large part due to this timeless and consistent design. The situation is similar for other well-known Rolex models such as the Daytona, Day-Date, Datejust, and Submariner.
Rumor has it that the Geneva-based manufacturer sells approximately one million watches each year, meaning they turn over about two million Euros. They also introduce more gold into circulation than any other watch manufacturer.
Another secret to their success is their discreet company policy: Tours of their factory workshop are rare, the CEOs seldom give interviews, and their annual profits are kept private. Their reputation is also supported by the fact that they've remained independent and their watches are almost completely crafted in-house. Many other well-known watch manufacturers belong to large concerns.
Rolex Oyster: Top Performance Under Extreme Conditions
A Rolex is more than just a piece of jewelry on your wrist - the watches represent a long tradition of technical developments. The history of this unique watch manufacturer reads more like an encyclopedia of horology. The original Oyster model was introduced in 1926 and was the world's first water-resistant and dustproof wristwatch. It remains the ultimate classic to this day.